The investors turned to us and through careful auditing and analysis, we identified valuable intangible assets that could be extracted from the failed company and sold independently. Take, for example, a small start-up that developed revolutionary technology from the early 2000s.ĭespite efforts to bring the technology to market, the company eventually folded, leaving its stakeholders with seemingly nothing to show for their investment. If things aren't looking great, what is important to remember is that, in many cases, even a failed enterprise may have valuable intangible assets. However, with most support packages now ending and a backdrop of worsening economic conditions, the number of insolvency filings are rising in many markets. Through covid, government support and an easing of certain regulatory conditions helped many companies keep the 'wolf from the door'. This success story demonstrates how important it is to properly assess and protect a company's intangible assets, especially in times of economic uncertainty! The client was able to successfully raise $15 million to fund the expansion of the new venture, valuing the spin-out company at 7x the value of the parent company. By codifying and protecting these assets, the new company was valued at $45 million pre-money, a significant increase from the initial valuation. To help the client realise the true value of their new venture, EverEdge was brought in to audit their intangible assets. The initial valuation was based on the parent company's historical record, which didn't reflect the potential of the new business. That's precisely the situation that an EverEdge client found themselves in when trying to secure funding for their new venture.ĭespite having a clever new technology, the client struggled to get an accurate valuation for the spin-out due to the parent company's relatively small annual earnings. In the current economic landscape, it can be especially challenging for a new business to stand out and succeed, especially if it's a spin-out from an established company. Remember, in the race to protect your intellectual property, it's not just about patents-it's about combining unique assets strategically. This success story showcases the power of leveraging intangible assets for a competitive edge. By strategically packaging these assets together, we achieved stronger protection and higher pricing. One of our EverEdge clients, a pharmaceutical company, faced an uphill battle.Īfter investing millions in R&D for a novel combination drug, they sought robust protection but were warned of a narrow patent.įortunately, we recognised their valuable intangible assets: research data, industry know-how, and regulatory approvals. However, the ultimate goal is a monopoly – creating something truly unique. Many firms have found success by adding a special sauce to existing products. It's tough when your innovation is just a slightly better mousetrap. In the fast-paced world of innovation, companies often face the challenge of protecting their products when patents or copyrights fall short.
The man who discovered the most valuable natural resource in America died in poverty. He didn’t patent the unique inventions that allowed him to drill so effectively, and squandered his savings on speculation. Drake could find oil but lacked the business skills to actually profit off of it. Make sure to develop your #data monetisation business model before you start the monetisation process. (I explain more on these steps here: ow.ly/unEu50Mb1vW) The three steps your company can follow to turn your data from a raw resource into a thriving business are quite clear:
It requires strategic execution and there are hazards along the way. There’s so much value in oil in fact that today it is frequently the difference between long-term profitability and failure for thousands of businesses around the world.īut monetising such a precious resource as data or oil is more complex than it may at first seem.
It’s not just a cliche data really is like oil.
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